Tuesday, March 18, 2014

1906 offers integral cookies in partnership with Kellogg's

The 1906 partnered with Kellogg's and leads to gondolas a new line of products: Integral Cookies. The news follows the market trend of adding nutritional benefits to foods. The brand presents the product rich in fiber as a healthy choice for snacks. The line includes the single version of the product and packages of 140 g, with seven cookies packed separately.
Cookies contain Kellogg's cereals. The product is on sale throughout Brazil in three flavors: cocoa and Hazelnuts, oats and raisins and Granola and honey. The company suggests as a price for the package of 140 grams $ 5.49 and for cookie $ 1.85 per unit. The 1906 account with seven distribution centers, serving more than 140 thousand points of sale in Brazil. The brand also exports to about 50 countries.
Mundo do Marketing - 18/03/2014
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