Friday, February 28, 2014

Tetra Pak expands use of green plastic in the country

Tetra Pak, world's largest supplier of carton packaging (long life), expanded the use of "green" plastic, produced from sugar cane, in its product line in the country-which is pioneer in the use of technology.
From now on, practically all packaging of juices Del Valle, of Coca-Cola, provided by company, lead renewable polyethylene layers provided by Braskem, in place of the resin from the oil.
According to the Vice President of business strategy of Tetra Pak, Eduardo Eisler, at first, only the boxes for branding Del Valle will lead the renewable material. By the end of the year, however, all packages produced by Tetra Pak in the country will have the green plastic layer. For 2014, predicting that total output reach 13.5 billion units. According to Eisler, the new box can be exported to other countries.
With renewable resin layer, the packaging of Del Valle will utilize up to 78% of materials from renewable sources--in Tetra Pak Brazil as a whole, this index will vary between 78% and 82%. According to the Vice President of Communication and sustainability for Coca-Cola, Marcos Simões, the exclusivity in the introduction is aligned with the strategy of seeking increasingly sustainable packaging set many years ago by the company.
Valor
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