Family Neba launches new packaging

The marks Nebacetin, ointment, antibiotic action and Neba-Sept, antiseptic Takeda laboratory, launch from February more practical packaging and innovative to the market. Besides the new layout, items such as plastic tube and lid flip top news developed by brands.
"Takeda laboratory has in its DNA the culture of innovation and the new packaging of Nebacetin and Neba-Sept are a reflection of this. The changes arrive at the market to make life easier and strengthen the visual identity of the family, "says Nasreen Neba Rosin, business unit Director OTC (over-the-counter) of Takeda.
Among the advantages acquired by changes are:
More ease of use: The previous packaging of Nebacetin were made of aluminum. With the move to plastic tube, there is a greater malleability of the material, making it easier to use, as well as avoid possible cracks that end up wasting the product.
More convenience when using the product: Nebacetin covers were in threaded format. Now, in pursuit of practicality, the brand has joined the flip top cover offering easier to handle the product, allowing this to be opened with only one hand.
Facility to identify the brand: as well as Nebacetin, the packaging of Neba-Sept will also have in your layout the Neba family icon (the arrow), creating a visual identity for the products. In addition, to further strengthen the identity of brands, all the products of Neba-Sept will have green covers, matching with the arrows in their packaging. Already the Nebacetin line will have blue covers, as well as the arrows are present in products.
Neba-Sept
Neba-Sept
"The changes and innovations in the packaging of Neba family were conceived to please even more our consumers, increase the quality of use of the product and its conservation. Our main objective with these changes is to make consumers comfortable with the products and make it recognize the quality that you're investing for your family's health ", complements Renato Suzuki, Group Manager of OTC brands of Takeda.
NEBACETIN ® AND NEBA-SEPT ® ARE MEDICINES. ITS USE CAN BRING RISKS. IF SYMPTOMS PERSIST, THE DOCTOR SHOULD BE CONSULTED.
Source: Burson-Marsteller