The Mexican beer Corona, common in their country of origin, arrived in Brazil in the second half as a premium product of AmBev. The category chosen is related to last year's results, when represented 7% of the company's sales, while the sales volume of common beers fell more than 4%. Currently are part also of the AmBev's Premium portfolio brands such as Budweiser and Stella Artois. (Reuters)
Giro News - 27/02/2014
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