Bombril is r $ 60 million for marketing in this Carnival

To strengthen the elevation plans of your brand, Bombril decided to allocate $ 60 million of its annual investment of marketing for special actions of Carnival in the cities of São Paulo, Rio de Janeiro and Salvador.
The investment, in the order of 6% of the total value of the annual budget of the Department, remains stable compared to last year, when the results were achieved. However, demonstrates optimism on the part of the company, which decided to continue targeting spending on popular events, to get closer to your customers with punctual actions. "The return of these actions are always good, because the reflections of this proximity to our customer are always the increased sales and brand recognition. That is what we seek, "explains the President of Bombril, Marcos Scadela.
The cabins of the Carnival circuits-São Paulo, Rio de Janeiro and Salvador-became excellent spaces for companies to close their relationships, according to Scadela. "The idea is to promote a greater rapprochement with the brand and present its diversity of products, that, in our case today encompasses 66 categories, distributed in 31 brands. It reaches more than 600 items, "he said.
Among the main novelties of the company is the sponsorship contract with the singer Ivete Sangalo, which guarantees the Bahia as the newest face of Bombril and official Ambassador of the brand, ahead of all shares of the company's merchandising for the next two years. The action aims to give continuity to brand rejuvenation strategy, initiated in 2010 under the motto "Women Evolved".
For next year, the Executive anticipates the opening to new opportunities to display flag. "For now we are focused on these big three Carnival circuits, but if you get new opportunities, we will always be open."