The company expanded its portfolio with a version of 100 g, enlarging the existing options in the mix, of 200 and 500 grams. The objective of the brand, according to a statement, is to serve consumers and the new singles family profile in Brazil, which is leaner. The news came with a change in visual packaging, which seeks a more premium content. In addition, Piracanjuba also released now a butter unsalted version. The products will be distributed nationally in supermarkets, hypermarkets, attacked, bakeries and emporiums.
Gironews
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