Drought makes shooting ice cream sale

The drought and heat that scare the country represent a major stimulus for the ice-cream market. The volume sold in Brazil grew 22% in the 12 months to August, compared with a year earlier, according to Nielsen. In value, the growth was 30%, to R $ 4.4 billion.
The performance very linked to climatic variations do not like the ice-cream industry. "We can't worry about the weather, you have to develop the market," says John Campos, Vice President of Unilever, leader of the category with Kibon. This year, for the first time, the brand campaigned in winter, led by Neymar. The year has also been very positive into the second largest company of category, Nestlé.
The per capita consumption in Brazil was of 6.2 liters last year. According to Campos, the country is able to go to 10 or 12 liters, noting that Europeans consume of 18 to 20 litres per year. Despite its extensive coastline and tropical climate, the Brazil is only the 12th largest country in the world in per capita consumption, behind countries like Chile.