Walmart provides for growth of 10% in back-to-school period

Walmart Brazil bet in licensed products, exclusive and with competitive prices to increase sales of ' back to school '. The campaign puts at the disposal of the consumer over 500 items, 10% more than fixed mix of stationery category. Part of the goods will be signed by Disney, will feature exclusive pieces and with a full line (lunch boxes, pencil cases, notebooks, pencils, ruler, glue, scissors, etc.). "We're betting on licensed items, of global brands like Disney, because this is a trend that grows every year in the Brazilian market," explains Charles Knapp, commercial Director of Walmart Brazil.