SÃO PAULO – With the strong heat of recent days, Walmart estimates enlarge 15% to 20% of the sale of ice cream this month compared to last year. Even with low temperatures of December the company had already registered an increase of 6% in the category of ice cream. According to Alain Benvenuti, Vice President of Walmart Brazil perishable, the retailer is optimistic about the category.
Diário Comércio Indústria e Serviços – 22/01/2014
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