Pepsi takes football players for cans

To deal with Coca-Cola, the sponsor of the World Cup of Brazil, Pepsi met 19 football players for their global campaign this year. Players not only will participate in the worldwide brand commercials, as will also be printed on cans of soda.
Among the new kids-Pepsi propaganda are the Brazilian David Luiz, the Argentine Lionel Messi and Sergio Agüero, Briton Jack Wilshere, the Dutchman Robin van Persie and the Spaniard Sergio Ramos. Also participating in the campaign Juan Guillermo Cuadrado (Colombia), Clint Dempsey (United States), Tarik Elyounoussi (Norway), Maynor Figueroa (Honduras), Mario Gomez (Germany), Vincent Kompany (Belgium), Kemar Lawrence (Jamaica), Victor Moses (Nigeria), Peter Osaze Odemwingie (Nigeria), Oribe Peralta (Mexico), Andriy Pyatov (Ukraine), Mohamed Salah (Egypt) and Gylfi Sigurðsson (Iceland) By.
The new campaign has as its motto "Live now". According to the company, it is the "most impressive Squad of football" ever made by the brand. "Pepsi has had a great relationship with the football for nearly 15 years. So, in this action, we bring our most impressive Squad of football, "he said in a statement the spokeswoman Kristin Patrick.
"Commemorative packs representing players will be released in March in several markets, while integration with music, art, digital, interactive experiences and other special products will take place throughout the year," says the company.
In Brazil, Luiz can be sold from March. According to Pepsi, Brazil will also be sold cans of other players in the country, but the cast has not yet been set.