Wednesday, January 29, 2014

Passport launches miniature 250 ml

Passport Scotch broadens its portfolio with a new version for his Scotch. From the month of February, the product wins a version of 250 ml. The decision by petaca, name used for the miniature bottles, is based on the observed change in the retail channel of a consumer who seeks more convenience. In addition, the packaging is easy to transport and can be used even in events where the glass bottle is not allowed. The Brazil is the main market of Passport in the world, accounting for almost 1/3 of all worldwide sales. One of the goals of brand is extending its participation among consumers of the class c. the suggested retail price is $ 14.00.
Mundo do Marketing - 29/01/2014
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