Nadir Figueiredo announces restructuring of its brands and introduces new corporate identity

The century-old Nadir Figueiredo, a leading company in the manufacture of glass utensils in the country, announces several novelties: new corporate identity, new composition of trade marks, logos and packaging and finalisation of the process of migration of manufacturing facilities for the new plant of Suzano, São Paulo. The changes begin with the proposal for a new architecture of the various brands of the company, which in 2011 acquired the housewares lines of Santa Marina. After the acquisition, when they entered about 100 new products in the portfolio of Nadir Figueiredo, highlighting the refractories Marinex, it became evident the need to restructure the way the products were distributed by various routes to avoid overlaps and make more clear to the market organisation of compound products. To assist you in this process, the Nadir Figueiredo featured Unique agency consulting to develop a branding study and come up with a new corporate identity and brand.
From now on, the Nadir Figueiredo passes have five brands with distinct personalities, defined according to the product category. The logo of the company strengthens its mission by taking on the signature: ' Nadir Figueiredo. You well served '.