Coca-Cola launches minigarrafinhas decorated and collectibles

Coca-Cola has just launched the promotion "Minigarrafinhas of Everyone." To commemorate the Fifa World Cup 2014 Brazil ™, the brand brings back the famous miniature bottles, success in 80 years. For 2014, the bottles arrive repaginadas on 18 aluminum models decorated with the flags of all the countries that have already hosted the World Cup (Argentina, Chile, Uruguay, Mexico, United States, England, Germany, Spain, France, Italy, Sweden, Switzerland, South Africa, Japan, South Korea), the next three host countries (Brazil, Russia and Qatar), plus two special editions Coca-Cola. There will also be the miniengradado. In addition to collectibles, the minigarrafinhas of Everyone are interactive. Through an application to a Facebook application, which will be available also on the website of Coca-Cola, Apple Store and Android Market, the brand's fans around the world are invited to register in the virtual crowd of Coca-Cola from its respective country. So, they can create their character and send a message that will be received by Brazilians who have the minigarrafinha. The intention is to give opportunity to participate in the World Cup fans from all over the world, as well as to meet and make friends. Already for the Brazilians who have acquired their minigarrafinha, the technology works by downloading an application of augmented reality that uses the camera of a smartphone. So the camera recognizes the illustrations of each of the bottles augmented reality is activated, initiating the custom animation and interaction between countries the Brazilians with foreigners registered in the promotion. All contact information is exchanged via the Facebook data.