Amend Hair line Dry packaging make forms more longil

To take care of your hair this summer, hits the market the renewal of the line Hair Dry dry hair – Amend softness and shine, carefully developed to promote nutrition, strength and protection to the hair. "Hair Dry is a traditional brand and with great acceptance. This modernization that creates a new visual identity aims to give more prominence to the products on the shelves, check out more sophistication and update the formula with latest generation assets, "says Daniel Brum, Marketing Manager of Amend, national company committed to excellence in capillary treatment. On the visual logo renewal Hair Dry went through a process of restyling, with more fluid and elegant design, enhanced by applying hot stamping browned. All packages were redesigned, with emphasis on the bottles of shampoo and conditioner, who won longilíneas and forms with curves, making them more attractive in the PDV. The Green is still the predominant color on brand identity, but softer tones were applied and different for each type of product, in order to facilitate identification.