Friday, January 17, 2014

Adria introduces new flavors of cookies and renewed packaging

Adria, one of the main brands of pasta and biscuits in the country, expands its portfolio of biscuits with the Gold Line releases Adria Panino and Plugged #leitechok and recasts Gold line packaging, composed by Sesame crackers and Folhata. The news are now available throughout Southeast and Midwest. The big news of the Gold Line is the Panino, Saltine loaf-shaped and flavored baked bread. "This is a product that unites the crispness of the crust and buttery lightly toasted with the sensory elements like the aroma and the taste of the bread fresh out of the oven," says Marisa Palhares, marketing manager of Adria. Also new are the packaging of other products of the line, who won at bottom with stronger colors. These changes highlight the Gold Line and facilitate identification of the product in the gondolas.
Guia da Embalagem - 17/01/2014
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