With Petra, Grupo Petrópolis enters the market of mineral water

Grupo Petrópolis launches fluoridated spring water Petra. The choice of the name Petra is a way to identify the brand to Grupo Petrópolis. The package was developed by the Studio of design and branding DesignLuce. "We create contemporary and minimalist packaging," says Doris Di Foggi, Creative Director of the Agency. "All the highlight goes to the product and its attributes.
Petra will be commercialized in water with and without gas versions, in bottles of 330 ml, 510 ml and 1.5 litre.
"The Brazilian market still has much to grow. Consumption in Mexico, for example, is triple Brazil ", says the Director of the Market Grupo Petrópolis, Douglas Costa. Polls show that the largest number of people who eat away from home and the increased income of the class C contributed to the growth of 7.6 percent of the market of water in the country in 2012.