Pullman Bread line renews for snacks

The Pullman, mark of Grupo Bimbo, reformulated its line Pullman Snacks. Snack breads Pullman hotdog, hamburger and Hamburger with sesame seeds reach the market with new formulas. The packs have eight units, ready to receive the sliced stuffing.
To support the launch of the new packaging the Bimbo has developed a communication strategy with materials of unique point of sale. The products are already available in the markets, bakeries and convenience stores of São Paulo and Paraná.