Nestlé launches baby food flavor yogurt

Nestlé Nestlé launched Yogo, the first yogurt-flavored formula, developed for children from one year. The product reaches the supermarkets in Original-flavor of yogurt-and fruit-Vitamin flavor of yogurt with papaya, banana and Apple. The product cooling dispensation before the glass jars are opened. With Nestlé Yogo, the company inaugurates a new category within the segment of baby food for children. The design of the labels is the B + G.
According to the Director of the Agency's creation, Rodrigo Costabeber, the great challenge of the team of B + G was to ensure, by packaging labels, differentiation of this new product in relation to other baby foods, because everyone is exposed in the same gondola. Because it is a novelty, it is essential to make moms understand what is Nestlé Yogo.
"Explore the soft colours of the yogurt, highlighting the white, which refers to the milk, and the orange color, reminiscent of the vitamin. All this without losing the visual identity characteristic of baby food, "explains Costabeber. "We use the image of the spoon as a visual resource that refers to the universe of yogurt. The fruits also appear in evidence, helping to identify the variety. There is also the presence of Bo, character characteristic of baby foods, Nestlé, which makes the packaging of Nestlé Yogo more playful ", he says.