Montblanc sells luxury the provision

The Montblanc, luxury brand of the Richemont group, is determined to increase the participation of Brazil in its billing. For this, he assumed the local operation and directly put Alain dos Santos, for 20 years in the group, in command.
The Executive has a pragmatic view of the Brazilian market of luxury: in a weak economy, the Montblanc didn't come up prices, parcelou sale at up to ten times on the card and reduced margins. The strategy is causing revenues to grow above the competition, says Santos, in good Portuguese-born Executive in France and learned the language with Portuguese parents.