Manufacturers throw TVs and monitors of greater value to pull sales

SAO PAULO-The makers of TVs and monitors have invested in the launch of products with higher added value and target audience of higher purchasing power. Despite the smaller participation in total sales compared to the most popular equipment, companies understand that the releases end up compensating because of the strengthening of brands.
The General Manager of information technology and corporate sales from LG Electronics of Brazil, Rodrigo Fiani, asserts that we must reinvent the market of monitors. "Sales have been falling, but we are growing with new releases."
According to GfK consulting, information technology products had sales of $ 3.8 billion in the second quarter of 2013, 12% below of 2012. The decline would have been driven by contraction also monitors market.
One of the monitors that LG is launching in September in Brazil, with manufacturing in Taubaté, is the IPS UltraWide, for $ 1,699. The wider screen mimics the proportions of two common monitors glued side by side. Instead of showing up to 26 columns of a table in the Excel program, for example, in the new model fit 35 columns. Another new model, the ColorPrime, with colors more faithful, is geared for doctors who deal with diagnostic imaging and advertising agencies.
On the other hand, the launches can fill market niches, Rodrigo Fiano recognizes that the goal of the new models is not only selling, but bring value to the brand. "These products will not have representativity as large on our line in terms of quantity, but they bring much added value and value to the brand." According to him, the LG's "Migrating" for lines with higher added value, such as larger screens.
The Korean Samsung is also another manufacturer that has invested in products to more restricted public in order to strengthen the brand. Last week, launched three models of ultra HD TVs, also known as 4 k, with four times the resolution of full-HD. greater has 85 inch (2.16 m diagonal) and only 25 units will be sold in Brazil, for $ 100,000 each. "If there is a new technology, we want to be the first to offer," said the DCI Vice President of Samsung's consumer electronics of Brazil, Silvio Stagni. According to him, the innovations are part of the company's strategy. "Therefore, the brand is the ninth most valuable brand in the world."