Dubar celebrates its 100 years with the release of new beverages and packaging changes

São Paulo, September 2013 – Dubar, manufacturer of distilled beverages, celebrates 100 years of success and achievements, become one of the leading companies in the branch of the national market. In celebration of its birthday launches "Paulista Signature Fire", a new version of the traditional flagship company, Fire.
For a century the Dubar has always been recognized as an expression of authenticity and quality in its products, thus leaving your signature (signature). The "Paulista Signature Fire" celebrates this centuries-old tradition.
Kept in total secrecy during all these years, the traditional formula of fire Paulista is based on plants and selected herbs and honey bees. "Fire Paulista Signature" brings the increase in their formula of Brazilian tropical fruits such as açai and Guarana. Prepared in small batches by hand, the "Fire Paulista Signature" is a full-bodied and fruity product, which can be consumed pure (cold or at room temperature) or mixed with your favorite soda.
In addition to the "Fire Paulista Signature", Dubar brings a also new customers: the Ice version of its famous Absinthe Lautrec, the first to be launched in Brazil after the ban. Among so many novelties, are the new packaging of part of his portfolio, whose bottles were rejuvenated and gained a more modern and sophisticated, with the taste of your consumers.