Cocoa Show purchase seven tiny girls bring joy

SAO PAULO-the Cocoa Pair, the holding company created by the founder of Cocoa Show, Alexandre Tadeu Costa, announced the purchase of 50.1% of the seven tiny girls bring joy, network specializing in Brigadier which has 10 stores in the State of São Paulo in Brazil. The acquisition, whose value was not revealed, is the first of the holding company, which has a budget of $ 50 million for investments in the area of premium foods.
The forecast of the company is to promote the expansion of seven tiny girls bring joy through franchises-will be 50 units until 2015 and 200 until 2018. Taciana Kalili, founder of seven tiny girls bring joy, will continue in business management.
The shops of the seven tiny girls bring joy are recognized on the sale of sophisticated and rich decoration Brigadier in colorful prints (also present in several packages of sweets). This style is related to the formation of the businesswoman, who had previously worked as a designer of stamping in the textile industry. She also graduated in business administration, specializing in fashion.
The first store of the seven tiny girls bring joy, opened in March 2010 at the Mall Market Place, was designed to be an environment different from those found in large shopping centres, with the proposal to provide comfort at the time of customer consumption of sweet.
Entrepreneur
The Cocoa Show was created when Alexandre Costa was 17 years. After accepting the package of 2 thousand eggs of 50 grams, the businessman discovered that the factory which was a customer did not produce the product with the required weight. He did not give up and knocked on the door of twenty wholesalers until I met a lady who made homemade chocolate and who helped deliver the petition in just three days. Until the end of this year, the estimate of the Cocoa's Show have 1,540 stores in Brazil. For 2015, the forecast is for 2 thousand units. The information is from the newspaper O Estado de s. Paulo.