Rock in Rio ice cream tastes surprise

The ice cream Italy launches the Popsicle Shuffle to Rock in Rio, where the flavor just pops up when the packaging is opened. The idea is to make the the consumer be surprised with one of the five main flavors sold by brand: chocolate, coconut, mango, strawberry or grape.
The action was created by the Agency DPZ River. "The inspiration came from the behavior of the audience of the festival: eclectic and avid for surprises", explains Raphael Laclau, Director of the Agency's planning and Service. The commemorative edition of the Popsicle will be commercialized by the end of the Rock in Rio, but the action can be extended.