Water Crystal of 1 liter is sold in six-promotional pack

Recently launched by Coca-Cola Femsa Brazil, Crystal mineral water 1 liter just won a promotional presentation, with appeal of economy. It is a multipack of termoencolhível plastic film (shrink) with six units of the product, and the consumer pays real 1.39 per bottle – 44% less than the regular unit price, which is 2.50 reais.
"Our aim is to offer consumers the opportunity to purchase products that have packages tailored to their needs," says Neil Chimenti, non-carbonated Manager of Coca-Cola Femsa Brazil. "The pack brings advantages to the Pocket, as well as more local options for consumption outside the home, such as in transit, at work, at the gym and travel."
The Crystal is brandished as the first Brazilian market mineral water available in 1 litre PET bottle. The package incorporates sports type plastic cover (Sport Cap), which allows for direct consumption.
According to Coca-Cola Femsa Brazil, the six pack of promotional product will be found in supermarkets, hypermarkets and shopping facilities in the interior of Sao Paulo and the capital. The official launch took place on 26 July last.