Votorantim repositions brand Votomassa

Grupo Votorantim Cimentos repositions the brand Votomassa. The objective was to ensure that the advantages of mortar were perceived and valued by all its stakeholders. The project was conducted by the branding consultancy GADLippincott.
According to the consultancy, the action was developed from a full analysis, including business objectives, competition, competitive and public perceptions of contexts. The new brand is designed to restore the recognition of all purchase influencers, including vendors, clerks, bricklayers and engineers, valuing the product differentials. The work also redefined the concept of packaging design, highlighting the attributes of the product family. The use of different colors in all the packaging side was applied to simplify the process of buying, selling and delivery. Drawings on the front now indicate the use of the product.