P&G brings Ariel detergent capsules to the Brazil

The P&G brings to Brazil Ariel Power Pods, first washing clothes in a single dose of Latin America and which is already sold in the United States. The Ariel Power Pods are sold in capsules (left), packed in stand-up pouches with 31 units.
The new product is practical, because it eliminates the need to use the meter. "Ariel capsule Power Pods has been formulated to provide cleaning that consumers expect every wash, even in the most challenging conditions.
A laundry is never equal to the other. If we take into account factors such as quantity, type of clothing, stains and water quality, can be up to 900 different combinations, making it difficult to calculate the amount of detergent required for a perfect cleaning, "says Isabella Eideard, Marketing Manager of P&G.
3:0 pm 1 combines detergent power of cleaning, stain remover and rinse aid, and according to P&G, a capsule is equivalent to 100 milliliters of liquid detergent.
The product is imported in the packaging.