Coca-Cola takes 100 friends for the FIFA World Cup 2014

The largest promotional action of Coca-Cola Brazil for the FIFA World Cup ™ will give the chance to five lucky take, each one, the number of 100 friends, all-expenses-paid, for a game of Brazil in 2014.
"Sing and take everyone for 2014 FIFA World Cup ™", released Tuesday (30), will award all-expenses-paid trip for the winner and their guests experience the biggest party in world football.
The promotion will be held in the period between July 30 and October 28 and the consumer can participate through the internet or mobile phone. "Sing and take everybody to FIFA World Cup ™" is part of Coca-Cola's music for the World Cup. As in 2010, the brand reveals a song for the World Cup and, this time, will be called "Everyone". Until 2014, the music will run the country and the planet capturing voices, styles and rhythms of different peoples. With the renewed energy by all cultures to pack all over the world. "This is a new proposal.
"Everyone" is a collaborative music, to reinvent itself every day, each voice added. The music is an invitation for people to participate. It is an open music, everyone can sing and do part ", says Luciana Original, marketing director of trademark Coca-Cola in Coca-Cola Brazil. For this first version of "Everyone", Coca-Cola sought to sounds that represent the Brazilian music, which transmit at the same time, joy and diversity and that contagiassem people. For the brand, the Union of the voices and rhythms of Gaby Amarantos Monoblock and represents precisely the Brazil of Everyone. "The process of choosing the rhythms, music and musicians sought above all represent an authentic and Brazil not stereotyped. Thus we come to the music, a mixture of rhythms to represent Brazil for Everyone, "says Luciana.
Gaby Amarantos Monoblock and will be in the official film of the consumer campaign will have two ways to participate in the promotion: by sending the code of caps and rings of Coca-Cola by SMS or via the internet. After registering the code, the consumer can sing the theme song of the promotion on the website (levetodomundo. cocacola.com. br) and triple the chances of winning. The recording you can also be shared with friends on social networks.
Participate in promoting Coca-Cola, Coke Zero, Sprite, Fanta, and Kuat flavors and Guaraná Jesus (350 ml Tin, 600 ml Pet, Pet Pet 2.25 L, 2 l, 2.5 L and Pet Multipack 350 ml Tin). The promotion will be supported by a campaign with a strong performance in TV, digital, film, radio and outdoor media, on the air since August 22.
In 30 seconds, the commercial will engage consumers, especially young people, to participate in the promotion. The TV film, signed by the Brazilian branch of the Agency Wieden + Kennedy, has the participation of Gaby Amarantos and Monoblock members singing the song "everybody". Promotional action was already created and operationalized by the Kindle.