Yogurt creates promotion with "Mini Dinos" on packaging

Danone holds until September promotion Yogurt Mini Dinos-powers of nature. In addition to bringing the new BlackBerry flavor, the initiative explores the character of trademark-Dino-, and hits the market with Mini Dinos that come attached to the packaging of the product.
The Special Edition of yogurt Mini Dinos was developed by design agency Kong Rex. The visual design of each Mini Dino was thought to stimulate the creativity of children through play. Each pack with 8 units of product, brings a Mini Dino model, what is communicated in a paper card strap attached to the pots. Are 5 thumbnails – air, fire, water, Earth and the Super Dino-with "special powers" to help the Dino in the Mission of defending the planet (below). The concept was developed from the public interaction with the digital platform of the brand and relating the universe of games with the universe of nature.
The petit suisse Yogurt brings in this edition the new BlackBerry flavor and explores the character of the brand, Dino. Each Mini Dino has the size of 2.5 x 4.0 cm. the product seeks to combine the fun of toy with the interaction of website promotion. The portal will have a camp with four cabins, one for each element of nature, and within them the child has access to a game related to the element. To access the game just the child click on one of the cabins and insert code that comes inside the packing of yogurt. Each code releases access in one of the cabanas, giving access to one of four new games.