Ments UP2U wins two new flavors

The Perfetti Van Melle, owner of the Mentos brand chewing gum, launches two new flavors of UP2U guidelines: Strawberry and Fresh Mint (Mint). The gum does not have sugar and contains two layers of flavor. The release offers consumers the opportunity to choose between the two options of flavors in the same package.
The product will be available in wallet (wallet with 14 gums). The Perfetti invests in this format of packing of Mentos from 2011. In 2012, when the brand launched UP2U Tutti Frutti and Mint Mentos, Mentos gum packaging portfolio closed the year with growth of 69% in sales, according to data from Nielsen.
"Mint and strawberry were chosen to be part of UP2U family because of great acceptance in the market," explains Amy Mathai, Director of brand marketing. According to Nielsen, mint and strawberry are the best-selling flavors currently in the gums. Between the fruit, the strawberry flavor is the favorite of consumers, while the mint flavor is the first place in the general ranking.
The packages contain phrases of thinkers and philosophers. "The design defines exactly the concept that the brand wants to pass. The choice is in the hands of our consumers, "adds the Director. The release can be found on the shelves of supermarkets, bars, bakeries, convenience stores, and sweets.