Rasip presents news on APAS 2013

RASIP, for over 34 years in the agribusiness segment, expands its product mix and presents new packaging to the market
The news will be shown during the 2013 APAS-29 Congress and trade show in Supermarkets, from 06 to 09 may, at Expo Center Norte, in São Paulo (SP).
With the goal of offering to gourmands, products with the highest quality, RASIP repositions your product cream selling it in Gourmet Fields, with new modern and sophisticated packaging, maintaining the same quality standards of a Creamy and consistent product, ideal for the preparation of sweet and savoury recipes. The launch is part of the line, along with the Extra Virgin olive oil, which also comes with new features and new packaging 250 ml WINS.
Another product that wins a new face is the traditional Gran Formaggio cheese Fresh Grated. Attentive to the market, the company offers a new option to consumers, with metallic packaging of 10 g, which join the option of 100 g.
The fruit of RASIP innovates in the domestic market, following the line of miniature products and launches new Apple packaging that come packed in trays with a capacity of up to 300 g and 350 g. Sylvester, Bugs Bunny, Tweety, Daffy Duck, Road Runner and Taz, licensed characters of Baby Looney Tunes, illustrate the campaign under the motto "For their children to have health and happiness, give them an Apple a day". The goal is to offer a healthy and tasty snack option for small or for all who seek good eating habits. Another novelty is the launch of smaller caliber (size), which facilitate the consumption of children.
RASIP apples are ready for consumption, they are pre washed and packed by modern technological processes, without the need of manual contact. The Fuji and Gala varieties will be available on the shelves of supermarkets from the month of June.
The APAS, the biggest fair of the sector of the world's supermarkets, expects to receive 70 thousand visitors between entrepreneurs and executives in the retail sector across the country and abroad during the four-day event. In 68 thousand square meters of exhibition area, the fair will house more than 550 national and international exhibitors, estimated to reach $ 5 billion in business.