PIA presents new flavor in packages of two cups

Piá cooperative extends the line of yogurts Essence pieces and introduces a new flavor: pineapple
The novelty will be released in packages of two cups 150 grams, and completes the existing line in Blueberry flavors, Kiwis, fruit mix, strawberry and peach.
According to Nielsen research, the Pia has 38.7% of the yogurt segment in the southern region. In the premium category, the Essence Pieces already is a leader in Rio Grande do Sul, with 21%.