Natura extends portfolio and new Chairman of the Board

SÃO PAULO-Natura, largest manufacturer of beauty products in the country, is undergoing changes. The company decided to open a new line of business.
The company included in its corporate purpose, according to the minutes of the extraordinary general meeting held on Friday, the possibility to explore the trade, import and export of three new categories of products that were not of their status: personal electrical appliances, articles for babies and toddlers and bed, bath and table ". In addition to beauty, hygiene products, toiletries, and cosmetics, the company may also, in accordance with the Statute, sell "articles of clothing, jewelry, jewelry, household items, food, nutritional supplements, software, books, editorial material, entertainment products, phonographic products, medicines, including homeopathic and herbal medicines, drugs, pharmaceutical and household cleaning products".
The minutes of the meeting held on Friday States that the possibility of trade, import and export these product types was included in the social object of its status. How this will be done and when are issues under study in the company.
The decision to enlarge the portfolio approach Natura of other companies that operate in the market of sale by catalogue in the country such as Avon, Jequiti (Silvio Santos group) and Hermes.
The beauty products market has registered in recent years, a robust growth in the country. But the consumer at the beginning of 2013 is more retracted. Last year, Natura lost in personal hygiene market. Alessandro Carlucci, President of Natura, informed, on February 8, that there was a "disproportionate" category of deodorants and shampoos, driven by two or three companies that sell in retail. "Retailers have a dominance and will continue to have these categories," he said.
The Executive said that, in those products of everyday use, Natura will not be leader, but aims to be "relevant". On occasion, he said that "the feeling is that this year [the market] started a little slower, a little below our expectations," he said. In relation to loss of market share, the Executive said he was quietly. "We have a good pipeline and a series of initiatives that make us think that we will have a good year."
The value sought to detail the new strategy by the command of nature, but the company says he is in "quiet period because it will disseminate the results of the first quarter on April 24".
Administrative changes
Also on Friday, the company created the post of Chairman of the Board of Directors. Currently, the founders Pedro Passos, Luiz Seabra and Guilherme Leal split the command of the Council, as co-President.
The decision does not mean that the founders will come out of the Council. The company clarified today to the value that is set for the day April 23 the election of the new Chairman of the Board. Is suitable for such a position the Villares Musetti Pliny Adviser. To be confirmed, it needs to have five votes.
Natura has nine members in the Council, and three independents. Steps, Sand and loyal were reelected for another term, until 2014, when it will be held a new annual general meeting. Luiz Ernesto Gemignani, directors Roberto Oliveira de Lima, Marcos de Barros Lisbon (the three), Julio Moura Neto, Raul Gabriel Roth and Beer Musetti were also re-elected.
The Executive command of nature continues with Alessandro Carlucci, who is with a mandate until February 5, 2016.