Tuesday, April 09, 2013

Maguari launches new flavors on the market

Maguary, belonging to Brazilian drinks and food (ebba), extends its product mix and Superfruits such line Maguary. According to the company, this is a new concept of functional juices coming meet those seeking differentiated and more nutritious foods.
In cranberry, raspberry flavors, acai, and tomato product hits the market in 1 liter canister and Tin version, suitable for individual consumption. The sale will take place in the main points of sale throughout the country.
The use of this fruit juices is already quite common in countries of Europe and in the United States and begins to gain strength in the Brazilian market. "Consumers are more aware of the importance of having a healthy diet and increase your health concern. Observing this trend, the ebba innovated in the category and brought the Superfruits such line, which offers the best of nature in fruits known as seuá high antioxidant power, "said the Marketing Development Manager, Lilian Yokota.
One of the main features of the line Maguary Superfruits such, second she, is the presence of exotic fruits, which are known to be highly beneficial. The cranberry, for example, is a fruit rich in flavonoids, an antioxidant substance, which helps to strengthen the defense of the body against free radical damage, in addition to being rich in vitamins A, C and D. The raspberry is known for its high content of vitamin B1, B5, C and beta carotene, minerals and phenolic compounds, which act in reducing the incidence of metabolic diseases and contribute in the prevention of aging.
The typical Brazilian acai berry, is famous for acting in the Elimination of free radicals and keep arteries healthy, in addition to being a tasty fruit and contain key nutrients that the body needs, being an excellent source of energy. The tomato is a fruit rich in anticoagulants, which can be associated with protecting the body against bacterial infections, in addition to being source of iron, calcium and potassium, contributing to strengthening of bones.
The ebba, the Dafruta and Maguary brand, operating in the market of integral and ready-to-drink juices, was formed in May 2009. It currently has four industrial units, two in Araguari, in the Triângulo Mineiro and two in Aracati (Ceará), whose production meets all national market. Together, the factories have processing capacity of more than 200 million gallons of juice.
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