4/19/2013-the multinational Kimberly-Clark gambled recently on hype, local sales teams and distributors from different regions of the South. The strategy helped the toilet paper Snow to win 70% share in sales of the segment. Other matters like hiring a team of tax planning and concentration of distribution Centers in only three places across Brazil were also part of this advance.
Last year, Paraná, Santa Catarina and Rio Grande do Sul, Brazil accounted for 15% of the turnover of r $ 3 billion achieved by the company in the country. For this year, Kimberly-Clark projects a 14% growth in revenue.
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