Inbrands restructures, but lacked good

The Inbrands, a holding company that gathers fashion brands as Ellus and Richards, restructured operations and distribution and logistics problems faced last year, when it had net loss of R $ 13.6 million, 34% less than the loss registered 2011. In the same comparison, the net revenues more than doubled, to $ 780 million.
One of the brands that had problems was the Richards. "The lack of demand for products verified throughout the year ran from logistics inefficiencies that still exist in our operation," said the annual report of Inbrands.
Last year, the company promoted a restructuring involving, among other initiatives, the centralisation of wholesale distribution services in Espírito Santo and São Paulo in retail. In addition, concentrated production in outsourced factories in Rio de Janeiro to reduce costs.
Other action within the restructuring was the change from Rio to Sao Paulo, with the unification of the areas of accounting, finance, information technology, legal, administrative and logistic coordination of fashion brands.
For this year, plans to continue restructuring Inbrands, with improvements in the areas of logistics and distribution. "We have an important agenda for 2013 in the direction of creating value with attack on important levers of growth and efficiency in almost every search critical points of our business, commercial area," supply chain "and logistics and processes inside our CSC [Shared Services Center]," the company said.
Most brands of Inbrands ended last year with drop in same-store "sales-units open more than a year ago. The Ellus, 34% of the billing charge Inbrands, same-store "sales increased by 11.7%, less than the expansion of 2011 (22.1%). In Richards, representing 30% of the gross revenue of the holding, the indicator was 4.9%. In the previous year, had grown 5.2%.
Sales of VR and VR Kids fell 6.9%. In Salinas, swimwear, there was growth of 5.4%. Bob Store, Mandi and Alexandre Herchovitch sold 10%, 24.5% and 3.4% less, respectively, in stores open more than a year ago. (BK)