Extra Web Site is selling products to specialty stores

Starting this week, some Extra Commerce competitors become partners also. With $ 10 million in investment, the ' www.extra.com.br ' site shall operate under the concept of market place (or shopping), selling-in addition to its own assortment-24 stores products segments such as home and automotive articles, construction, fashion, games, computer, telephony, among others.
Among the first partners appear as Baby Store retailers, Home Show, Fast Shoes, Music and UZ Games. But the idea of the GPA (Grupo Pão de Açúcar) is increasing and this list in the coming months. "In the choice of partner companies, we evaluate not only the product categories with which they act, but also the level of service offered," says German Quiroga, founder and CEO of the new Dot-coms.
With the new concept, the assortment of website, which until last month had 120 thousand items-including the sale of food in Sao Paulo and Rio – shall add 200 thousand items and, by the end of this year, it is expected that this number will reach 600 thousand. "It is the first shopping internet market in Brazil", says José Roberto Tambasco, Chairman of food retail, pointing out that the site is the only one to gather, in the same environment, power trade with specialty shops that sell everything.
In practice, customers of e-commerce will have access to Extra assortment sold by banner and also for partner companies. All this without leaving the site. When you set the purchase, all goods-the Extra or partner stores – go to the same "virtual cart" and are recorded in a single invoice. Payment can also be made within the conditions stipulated by the Extra installment, which also responds for all stages of customer service.
Only delivery will be charged to the responsible for the product. That is, if a customer purchases, for example, the assortment of items 9 and 1 of a specialized store, the Extra will deliver their products, while 9 partner will send the customer their goods. Because not all partners act in all Brazil, the supply will be restricted to the area of operation of them.
The GPA will charge of specialty stores a Commission on the value of every sale. "The project is the result of a year of study and is part of our strategy of complementarity", says Oscar Pastor, President of the GPA.