Lacta presents news of Easter in Salvador Shopping

For Easter this year, Lacta prepared a unique shop in Salvador Shopping. As of today (12/03), the public can have access to space mounted in the Central Square-Floor L2. In the form of a great gift, the store is divided into two rooms; on the other hand, the heck of eggs Lacta where the consumer can make their purchases with convenience through a partnership with Lojas Americanas. In another environment, an area of activation and interaction with the consumer, who can turn their eggs in special gifts by adding tags with the "to/from" which will be decorated with photos taken at the time. In the end, the egg will be packaged in a bag with the format and design of gift box.
The Lacta presented last week during lunch at the restaurant, Bacco, floor L2 of Salvador Shopping, the news of the brand and the figures for Easter. Throughout Brazil were produced 28 million units that will be available in more than 30 thousand stores. Only in the North-East, will be more than three and a half million units. Last year, the unique shops of Easter eggs Lacta, in partnership with the American stores, Mall and Shopping Recife Salvador installed brought an increase of 58% compared to the normal sale of Lojas Americanas in two malls in 2011.
What's new in heck
For this Easter, the Northeast will receive 58 types of eggs, being 10 news. As is the case with the black diamond, which in 2012 was the second best selling brand of Brazil at Easter. Now, he earns the diamond in a packaging format presenteável. Already the best-selling chocolate Bis, of Brazil, will also have a new family-size version, the Bis Xtra with 3 pounds.
Following the tradition of investing in large, licenses for 2013 Lacta prepared a surprise that will please kids and video game fans: signed a partnership with the Angry Birds and will throw an egg with the characters in the game that turned fever worldwide. Another novelty in this Easter license for girls is Monster High, a phenomenon of the internet and TV. The egg will come accompanied by a fashion watch. The Lacta is the only among the major manufacturers offering toys tested, certified by Inmetro, without age restriction.
Those who want a different option will also find options like Mini Eggs of Lacta, small eggs to individual consumption that resemble Confetti. The differential is the traditional chocolate Lacta Milk ovinho with cone-shaped crunchy colorful.