Ferrari innovates and back to produce luxury vehicles

The luxury car market began to heat up after big brands launch luxury models. Ferrari, Bentley, Jaguar and Rolls-Royce are the responsible for this heating in an industry that suffers sales drop in recent times. According to experts, last year the sale of luxury vehicles fell 3.5%. 91.672 thousand units were sold in Europe.
Ferrari showed a new hybrid vehicle. The "La Ferrari" costs about $ 1.3 million. Already famous doors renovated Bentley Continental Flying Spur. Jaguar introduces to the market the fastest category, the Jaguar XFR-S.
According to a survey of IHS, the delivery of vehicles "ultra-luxury" will grow 8.5 percent this year. "The ultra-luxury automakers are trying to outdo each other with new technological refinement," said Stefan Bratzel, Director of the Center for Automotive Research at the University of applied sciences in Bergisch Gladbach, Germany.
And asmontadoras seem to celebrate with positive expectations of growth of the sector. Ferrari, for example, reported that the company had plans to manufacture only 499 La Ferrari models. However, the companhiajá received more than 700 applications. The output gap is that the domotorista Bank cast will be sized according to the buyer's body shape.
Using technology developed for Formula 1 racing, the car will combine two electric motors with a gasoline-powered engine, which gives more power to the vehicle. In addition, this combination reduces fuel consumption by up to 40%. As the number of applications was great, Ferrari will give preference to older consumers. Will have preferences those interested who already own two Ferraris in the garage. "After many years depressing, the richest drivers in Europe will start to spend on their favorite cars," said the President of Passione Rossa, Fabio Barone.
The car fits the Ferrari strategy to increase profitability with increasingly luxurious offerings though limited to annual production of about 7 thousand cars to maintain exclusivity.
Rolls-Royce already innovated with a that possuimadeira and leather. The two-door Coupe features a transmission technology, which is connected to the car's system of satellite navigation. This helps the car to prepare for climbs and descents, for example.
The Jaguar is making an effort to expand the market and outlined plans to introduce eight new models or upgraded this year. In Geneva, marking the Jaguar-S, 550-horsepower version XF sedan. The XFR-S, at a price of $ 120mil has a maximum speed of 300 kilometers (185 miles) per hour and can reach 100 km/h in 4.6 seconds. In addition, Jaguar plans to expand its dealer network in Europe. "The headwind of ultra luxury car sales is changing," said Christoph Stuermer, an analyst at IHS in Frankfurt. "High-endjá models are exhausted," he added.
Bentley, the ultra-luxury unit of Volkswagen AG, has developed the Continental Flying Spur, that it is a land yacht with 17 meters and with an eight-speed transmission. Bentley's sales last year jumped 22% to 8.5 thousand cars, against an increase of 1%, to 3.5 thousand cars, Rolls.