Duff Beer celebrates St. Patrick's Day with green label

As it did last year, the Duff Beer launches a commemorative edition of the St Patrick's day (St. Patrick's Day). The bottle is decorated with green label and was named "The Green Duff". More than 20 thousand bottles of this exclusive Edition arrive at sales points a week before St. Patrick's day, March 17. "Last year, we produce 3000 commemorative labels, which ended in less than 1:0," says Bruno Scaravelli, partner Duff Brazil.
The St. Patrick's Day is an Irish celebration that turned into a party. "Despite the religious character of start of the event, it is now the world's largest celebration of beer. And in Brazil, we have the second largest Edition of St. Patrick's Day, in Blumenau. The Duff is a product that interacts with the public and we cannot be left out, "says Samuels.
The brand is already with the countdown to the event in social networks, on Twitter and in a special tab on Facebook. In addition, prepares blitz with leprechauns (guardians of the pot of gold) in São Paulo in pubs day March 16. The Irish Elves will interact with the public and take out photos with people who are consuming the beer with the green label.