Combrasil partnership with Rio's football teams

In a negotiation that lasted about a year, the Combrasil Foods closed a partnership with four major football clubs in Rio — Vasco, Flamengo, Fluminense and Botafogo-and the next day will put on the shelves of major supermarket chains a line of licensed products with the flag of the times. The clubs will be stamped in packages of products like beans, rice, popcorn, corn microwave popcorn, instant noodles, ketchup and mustard.
The investment in the partnership was of r $ 1 million and the company's expectation is for an increase of 25% in sales and Combrasil sales with new products. Last year, Combrasil won $ 100 million. As Kleber Ribeiro, marketing manager of Combrasil, the goal was to bring fans a quality product that could add to your recipe times.
"The four Rio clubs also will benefit and will receive each a percentage of the sales value, plus the visibility among the fans. It is expected that products are marketed not only in the State of Rio de Janeiro, but also in other squares where the clubs have conquered fans fanatics, as is the case in the Northeast and the South of Minas Gerais, "Kleber.
Combrasil Executive explains that in addition to the royalties paid to the clubs through the partnership, is also aimed at a percentage of products so that each team can use in any way it deems most appropriate.
"Teams can use the products for a job next to the basic categories or donation to organisations that support," said Kleber.
This week, the Combrasil will officially launch the product line during the Super Expofood River, supermarket industry fair organized by the Association of Supermarkets in Rio de Janeiro. Will be the time to close new business. The product pre-sale has already surpassed the company's expectations. According to him, the disclosure to the consumer will be through the channels own supermarket networks.
Technology
Established in 1959, the Combrasil Food meets the largest wholesalers and retailers of Brazil. The factory is located in São José dos Campos, São Paulo State. According to Kleber Ribeiro, the company has invested heavily in technology, with the objective of guaranteeing the quality of the food.
"All products undergo a test called cooking, in which is found the cooking time. It is important that, once cooked, the specific characteristics of grain, softness, odor and broth. If the products do not comply with the quality standards, the merchandise is returned. This ensures that the requirements of consumer satisfaction are met, punctuates the Manager of Combrasil.