Brands adapt products to fans of housecleaning

For most people, home cleaning is not exactly a fun. So, there are the "radical janitors": people, as General Electric (GE), rubbing with such force that are able to take the ink of stove.
Manufacturers of consumer products of the United States are strengthening the SOAP formulas, adding bristles to brushes and brooms cable for reinforcing that resist the momentum of consumers.
As a result, clean the House has never been easier. Technological advances in the formulas and tools have made it possible to overcome most domestic dirt with a sleight of hand. As people across the country spend less time with cleaning, the dedicated janitors are becoming more demanding-and the initiatives to satisfy them are changing the products for everyone.
Cleaning products maker Method Products says it tries to please consumers who calls "janitors heavyweights" because, if they can win this group, then it will be easier to win over the people that get lighter on broom-that is, the majority of Americans.
"It's as if you were creating an outfit racing and testing it at triathletes", says Don Frey, Vice President of Method for product development. "The casual runner will also benefit."
The S.C. Johnson calls these influential consumers "janitors on duty" and says they account for about 21% of the market. They make cleaning an average of 18 times per week for a total of five hours, says the company. "They really like the process," says Beth Simermeyer, Vice President of domestic cleaning unit of S.C. Johnson in North America. "It's a catharsis."
A slightly larger number of consumers, 24%, is "quick and convenient" janitors, who spend about 4.5 hours a week cleaning, says Simermeyer. The Group of janitors "quiet", 19% of consumers find pleasure in cleaning, but are less systematic than those on duty, spending close to 4:0 and 18 minutes weekly cleaning. Already the "occupied" janitors, or 15% of consumers, spend three hours a week to clean-ups "of opportunity"-enough to leave the House with a good looking, but dislike the task. Finally, the remaining 21% are the "fugitives from housecleaning": they "don't really want to do" and spend only about 2.5 hours per week with this, says Simermeyer.
The S.C. Johnson created the "power of technology" for your brand of disinfectants Scrubbing Bubbles. The foam changes from blue to white to dissolve dirt, indicating the best time to scrub or simply pass a cloth. The company expects the change of colour attracts more consumers excited in the same way that more janitors.
The Shark, a unit of Euro-Pro Operating LLC, has revamped the design of your electronic device for cleaning floors Sonic Duo, whose launch is scheduled for April, after tests showed the vigor with which some people use it.
James Braithwaite, Vice President of research and development of the Euro-Pro says that the Shark had to reinforce the head unit, which supports the cleaning pads, to resist the force that consumers put on the play. "This was a surprise," says Braithwaite. "We think the issue is that they didn't need to do that." He and his team of engineers have also made an engine more durable and longer-lasting cleaning pads so that users could see them rub back and forth a thousand times per minute, as promised.
Many extremely enthusiastic janitors say they see the MOP as a way to release stress and feel gratified with the cleaning result. For them, the cleanup is a tranquilizer. "Life can even be out of control, but cleaning is a way to be in control," says the retired Colaizy, 63 years, Phyllis, adding that she does not consider the floors clean while not kneels down to rub it.
"When it ends up, is shining and that to me is as good as a chocolate," says Colaizy, a women's rights activist who lives in Minnesota.
Around 30% of American consumers kneel to scrub the floor, says Procter Gamble, whose MOP & Swiffer cleaning pads won "Extra Power" last August, with more than 200 "microesfregadores" in an attempt to reproduce the results to rub on his knees, says Corey Schmidt, head of the research and development section of the Swiffer line.
Dyson designers submit the company's vacuum cleaners developed impact tests, which include beating them on walls and table legs are 21 thousand times at the rate of 30 blows per minute.
"People who you wouldn't expect to put a lot of strength in appliances in fact might even break them," says Robert Green, a design engineer from Dyson. He says that is the most poignant of his work of the designer. "There is this psychological aspect that if you don't use force, then you're not cleaning up as it should," he says.
Whirlpool and General Electric check the durability of paints of their appliances with tests in which they are scrubbed thousands of times.
"If people understand how easy it is to clean the surface, they wouldn't use so much force," says Richard Gresens, Whirlpool's Director of design for North America.
The P&G are trying to convince consumers with its detergent Cascade Platinum, developed for Internet connection, it is not necessary to wash the utensils before. Approximately 75% of Americans first wash the dishes before placing it in the machine, according to surveys of multinational. Ads show a machine full of dishes with food stuck to them. The new packaging guide consumers to not watering dishes first. "We know that it is a change of habit," says Jon Powell, head of the research and development area of the Cascade.