Anvisa suspends sale of juice Ades

The manufacture, distribution and sale of packing of 1 liter of soy juice Ades, Unilever, was suspended on all Brazil yesterday by the national agency of sanitary surveillance (Anvisa), the second determination published yesterday in the Diário Oficial da União.
Unilever announced recall of juice on Thursday, after one of the 11 production lines of Ades to be contaminated with a solution of caustic soda in the factory of Pouso Alegre (MG), the one that produces the drink in the country. With this, 96 1 liter containers received the solution of soda instead of Apple juice. In that factory the Unilever also produces soups, soups and powdered spices.
The search for information shut down the customer service of the company yesterday. "When the risks involve the health of people, the marks are in the eye of the hurricane. It would be different if the accident was with furniture, electronics or fashion, "says the head of the Department of marketing at ESPM, Marcelo Bridges.
Other contamination on drink ready for drinking occurred little more than a year ago. In October 2011, the chocolate Toddynho, PepsiCo, was filled with detergent. The recall was made in Rio Grande do Sul. In 2012, PepsiCo conduct adjustment term signed with the Prosecutor Gaucho and undertook to pay $ 420 thousand to the State for damages arising from the sale of the product. For the President of Global Brands consultancy, José Roberto Martins, transparency in information processing and sincerity to admit the problem is the key to overcome such crises.
Unilever reported that identified the problem, makes corrections, and complies with the provisions of Anvisa. This stated that it decided to suspend the lots of all flavors produced at the site of the incident to have "more information about the true extent of the problem" and do an inspection on the spot.
The São Paulo supermarket Association recommended the suspension of sales. Grupo Pão de Açúcar and Walmart reported that pulled from shelves of Ades packagings manufactured in contaminated line.