Wednesday, March 20, 2013

Advancement of microbreweries stimulates machinery sector

They are already more than 200 across the country and allow the Brazilian to escape the hegemony of Pilsen beer, malt beverages containing over 80%, manufactured with special ingredients, following traditional recipes. The microbreweries have yet small participation in the national production of 0.15% within the 13.7 billion gallons produced in the country in 2012 and reach 2% in 10 years, according to the Associação Brasileira de Bebidas (Abrabe)-but their proliferation has stimulates another thread: machinery and equipment for beer production on a small scale.
Are companies such as paulista PKK and the Gaucho Roman and Stainless, Saw that with most affordable prices than the importers, help national entrepreneurs to create small businesses. "The microbrewery market began to grow around 2002, 2003, and had an amazing breakthrough. Home Brewers increasingly produce good beers and, when they arrive to a recipe set, invest in larger equipment and depart for the microbrewery ", says the commercial Director of PKK, Juvenal Boniface Jr. According to him, the initial investment for a homemade production ranges from $ 5,000 to $ 10,000, a microbrewery, is around $ 300,000.

With factory in Santana do Parnaíba (SP), the PKK currently produces 70% of the selling, importing the remainder. "Before most were import, because who invested were companies with capital to bring out products. Today, this market has changed, are individuals. This stimulated the local production of equipment ", says Boniface.
The company has a production capacity of 50 tons per month, and processes currently between 35 and 45 tonnes per month, employing 22 people directly. The annual revenue is of r $ 12 million, according to the entrepreneur. "Last year we had a decrease in revenue, due to the fall of the investment, but this year we plan to grow 10%", design. With planned investment of $ 250,000 this year, the entrepreneur is optimistic. "I believe that by 2016, the microbrewery market grow from 20% to 30%," he says.

The managing partner of Roman machinery and equipment, Bhavan Roman, tried to enter the market by providing for large breweries, but went along homemade producers who found your space. "I have developed equipment for homegrown manufacturers who were migrating to industrial production. Today we already have between 20 and 25 plants installed, "calculates.
Located in Bento Gonçalves (Rio Grande do Sul), the Roman employs 18 staff, processing up to 10 tons of steel sheets a month. Capacity utilisation is greater in the middle of the year, when the Brewers prepare for summer production. The annual revenue is of r $ 10 million, according to Roman, and the growth target is 10% to 15% in 2013.
"I believe that the trend in the number of breweries is to increase and, but existing ones should stabilize at a level between 5 000 and 10 000 litres," says the industrialist. According to him, what defines the success of Brewers is creativity, and to help in the process of customized production, the company will launch new products later this year.
Stainless steel, also saw the Bento Gonçalves, is fruit of the city's tradition in the manufacture of stainless steel equipment, due to the region's wine production, says owner Marcus Aurelius Dal sea. "we have the main focus on beer, but we also work with the pharmaceutical, cosmetic, chemical branch and Winery," says the entrepreneur.
Dal Mar prefers not to talk in the production numbers and company's revenue, but says that employs 20 people, providing mainly equipment for maintenance and capacity increase of micro and nanocervejarias. "We have reached a level where many breweries have stabilized, then improvements in factories are a business more concrete", he believes.
According to him, the home Brewers movement grows, but few are those who manage to take the step towards industrialization. "I believe that the microbreweries must stagnate market in two to three years, with the maturation of existing companies, which must occupy larger share of the market, and a reaction from large multinationals to stop the growth of craft breweries," he says. But a strong trend in the future, to the owner of the Sierra, will be the "nanoprodução" by bars and restaurants, which can invest in custom tags, feeding the demand for equipment.
DCI
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