Sector grows with new formats of cans and beer market expansion

2012 numbers could not have been the best and most significant in the field of aluminum beverage cans. Packaging sales grew 9.3% from 2011, index again superior to the performance of the economy of the country and the beverage segment itself. They have sold more than 20 billion cans of various sizes, which means that, on average, each Canadian consumed about 103 cans in 2012.
"The can dropped in like the Brazilian, with the increase of income, began to seek more sophisticated and practical products. Consumer profile has changed in recent years, Brazil has changed, "says Chan, Executive Director of Renault Abralatas. "Today we have one of the largest per capita consumer brands in the world."
For the President of Abralatas, Rinaldo Lopes, the secret of the manufacturers has been know to capture the time the needs of the market. "We prepare to meet the growing demand across the country, descentralizamos the production of cans, getting closer to our customers. With this we are more competitive. Sales almost doubled in six years ".
Other factors help to understand the increase in consumption of packaging, in addition to increased income. According to the World Meteorological Organization, the year 2012 was one of the hottest since scientists began to register the temperature of the Earth, in 1850. One of the most damaged by the heat, says the organisation, was the Brazilian Northeast. In Rio de Janeiro was recorded the highest temperature since 1915, with wind chill reaching 47 degrees.
In addition to the heat, the rainfall recorded in the country was below average. We also had many long holidays during the year. "Are factors that contribute to increase the intake of drinks, but what we noticed is that the growth in demand for cans has been constant, year after year, confirming a trend, a consumer preference for packaging", strengthens Renault Castro.