Wednesday, February 06, 2013

Retailers react to the possible presence of Abilio Diniz in the Council of BRF

The Frenchman Jean-Charles Naouri, Casino's President and majority shareholder in Grupo Pão de Açúcar, may win some allies in their battle against the new partner Abilio Diniz. The reason for the fight this time is the possibility of Brazilian businessman go to the Presidency of the Board of Directors of BRF Brazil Foods and, at the same time, maintain this same position at Sugarloaf. The supermarket chain Pão de Açúcar, competitors as well as Naouri, are twisting the nose to the idea.
"If the Abilio (Day) pass the Act in two companies there will be a malaise among the BRF and the other varejstas. I do not see with good eyes, "says Jovino Kings, President of the Bahamas with 28 supermarkets in Minas Gerais. He explains that in your area of expertise there are some industries that are housewives supermarkets and that, in these cases, prefer not to do business.
"I think there may be a tendency of BRF to favour the sugar loaf to the detriment of other retailers," says an Executive of a large supermarket chain, who prefers not to identify. Owner of brands such as Sadia and Perdigao, the BRF is among the largest suppliers of food in the country. Many supermarket owners depend almost exclusively from her in some segments, such as frozen. That's why the maker's Alliance with Brazil's largest retailer cause chills in supermarket chains.
For Naouri, the permanence of Diniz in the Council of the two companies would create a conflict of interest. And the French would be if armando spreads the plans of the partner. But to whom he could appeal? "It is assumed that Day have interest in Sugarloaf and BRF walk well, since he has shares in two companies," says Cleveland Prates, a consultant and former Microanalysis of Turolla Administrative Council for economic Defense (Cade). For the specialist, there are few chances of Cade parse a question like this at the request of the Casino. "This case is more connected to the civil law. It would make more sense to the Cade review it on request of other supermarket owners, who are players that have real reason to be procupados with the situation, "says Pawa.
In recent times, Diniz disbanded of part of its shares in the Sugar Loaf while acquired shares of BRF. However, about 80% of their equity is related to the company founded by his father. And he wants to stay there, despite the raids with Naouri. "I reaffirm my long-term commitment with the company founded by my father and to which I devoted my life," said Diniz in note.
The curious thing is that in the past Day has been against the stance of an executive act while in trade and industry. In 2007, when bought 60% of Assai, businessman questioned the fact Jose Barral, then Network Executive from atacarejo, belong to the Council of Bramel, manufacturer of honey. At the time, Rodolfo Nagai, founder of Assai, came out in defense of Barral. But just a few months after the Executive left the company. Currently, Barral is President of supermarket network probe.
Brasil Econômico
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