Reckitt grows in emerging countries

Owner of the cleaners Get and Vanish and Dettol soaps, the British manufacturer Reckitt Benckiser managed to advance in the results last year. This thanks to the emerging markets, including Brazil.
The markets of Latin America and the Asia Pacific region showed the highest high in 2012, of 5%, followed by the bloc of countries that includes Russia, Middle East and Africa, with an increase of 3%. Excluding the currency effect, revenues advanced 11% in Latin America, driven by factors such as the expansion of distribution, innovation and increased penetration of the company's brands.
The operating profit of the company increased by 17% in the region of Latin America and Asia Pacific last year, adding up to 464 million pounds. In the world, Reckitt closed 2012 with net profit of 1.82 billion pounds ($ 2.89 billion), with a high of 5%.
The company wants to have 50% of its revenues in emerging markets by 2015. Today, those they represent 44% of their core businesses. The Group also aims to increase the share of health and hygiene business in revenue, passing from the current 69% to 72% in 2015. Both goals were planned for 2016, but were early yesterday (day 13/2) by the group.