United Kingdom consumers will be the first to benefit from the new global initiative of Nestlé to provide consumers access to information about the nutritional profile and environmental impacts of their products.
Anyone who bought a Kit Kat chocolate multipack in the United Kingdom and in Ireland may have more information about where Kit Kat fits into a diet and a balanced lifestyle, and how it was made, just scanning the packing with a smartphone.
The multipacks of Kit Kat have a QR (Quick Response) code that will direct consumers to a website with much more detailed information about the product than those normally available on the packaging.
Nestlé plans to include the QR code on your entire portfolio of products worldwide.
"We hope that consumers, anywhere in the world, use the QR codes to learn more about our products," said Patrice Bula, Director of strategic business, Marketing and sales of Nestlé.
The QR code is 2D code that gives you access to a link to a mobile application or a website. Consumers who escanearem the QR code in a product of Nestlé will obtain additional information about how the product fits into a healthy lifestyle, including guidance on portions, recipe ideas and her role in a balanced diet. Also will have access to facts about its impacts, such as the amount of water or energy that is used throughout its lifecycle.
Seven years ago, Nestlé was the first company to introduce a "nutritional compass" in their packaging, designed to be an informational guide and help consumers choose between different products. Most codes will be placed on packages in a space within the nutritional compass, which is present in 97% of the company's products in the world.
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