Microsoft grows on the concept of consumers

Microsoft is more legal than you might think, according to a survey by Reuters/Ipsos. According to the study, half of the respondents between 18 and 29 853 years thought that Microsoft is cooler now than it was a year or two.
The software manufacturer, often regarded in Silicon Valley for not having that desire products produce a new generation of consumers to the mobile and social media segment, managed to overcome the Facebook search — just 42% of young adults felt that the world's largest social network is cooler now than in the past.
Twitter got 47%, down from 50% of Microsoft, under the command of Steve Ballmer.
Part of that perception on Microsoft derives from a bemcoordenado marketing effort on its fledgling line of tablets, Surface, which remodeled the familiar Windows interface with a more friendly. In addition, its Xbox video game console and the voice and motion capture "Kinect" has been a strong appeal to young consumers in recent years.
Apple, despite falling on the concept of many Wall Street investors, was still well in the poll Reuters/Ipsos, the first in a series that seeks to measure the perception of brands and products for major consumer brands.
About 60% of respondents 18 to 29 years, still consider that Apple is cooler now than in the past. But the Android, Google, fared even better, with acceptance of 70%. Although the concept of what is "cool" is intangible, yet consumer perceptions are essential in determining the longevity of the products, particularly in the dynamic electronics industry.
The research, which will be repeated in the coming months, included responses from 4,798 people heard between 5 and 19 February. The data is collected over the internet between a series of pre-selected candidates.