Export Plastic is now Think Plastic Brazil

The program Export Plastic, created in 2004, repositions your brand and name changes: now Think Plastic. The goal of the change is to increase export of the country's identity internationally as one of the world's most important players in the field of plastics processing.
The program is the result of a partnership between the plastic production chain (Petrobras, petrochemical plants, producers of thermoplastic resins and processors) and the Brazilian Government, through the Apex-Brazil-Brazilian Agency for promotion of exports and investments.
The initiative aims to increase exports of products processed plastics, solidification of export culture of plastic processors and the positioning of Brazil as a global player.
To conduct the work, the INP (National Institute of plastic) chose the international trademark consulting firm focused on developing strategies for identity GadLippincott. In the first step was made an interview with key audiences that related to the old mark Export Plastic, since managers and associates to international buyers and other stakeholders. They identified their perceptions about the industry, the market and the program and subsequently created a new brand values.
Came to the conclusion that the name needed to identify the productive chain and more obvious. It was necessary to define a unique positioning, competitive opportunities lined plastic industry. Was adopted, then a solution to the foreign importer route, which includes the product mix, the adaptability, innovation and services of members.
In addition, the new brand needed to have an easy pronunciation, especially in English. In the end, were identified seven names. Think Plastic Brazil was chosen by bring a provocative insight, suggesting the Brazil as a player to be considered. "The old name only made sense for the Brazilians who exported and not abroad," explains Marco Wydra, Executive Manager of the program. "We want other countries to see our nation as a competitive player when they come across the name. The brand is a tone of voice, it is suggested to the world that, to think in plastic, think of Brazil as a strong industry, not to anything to the main world suppliers ", concludes the Executive.