Chocolate eggs come to 800 thousand points

After the seasonal sales of Carnival, retailers already if animate and forecasts are optimistic for the commercialization of Easter items, even with prices up 12 percent more expensive this year, in some cases. Since yesterday, about 80 million chocolate eggs began to invade the shelves of supermarkets, shops and bakeries in Brazil.
The networks of sugar confectionery are quite optimistic and claim that the date represents, in some cases, the biggest sales season in the year.
At Hammad, who has 35 shops of which nine are fit, the prospect is to achieve a favorable performance this year, when the brand intends to tell, until December, 44 stores in operation.
Family network created for 40 years, the Hammad currently has production capacity to supply the 50 shops, to rely on a factory in the northern zone of São Paulo. For this Easter, the forecast of the company is to achieve growth of up to 25% of sales, as stated by DCI brand expansion Manager, Márcia Ferreira Bergamini. "We have a variety of really great products, with options for items that can cost from $ 4.90 to $ 530," he pointed out. The Executive points out that one of the profiles of entrepreneurs, generally women about 40 to 45 years, that have expertise in retail, stand out.
Another famous confectionary market Love to pieces, points news involving the inauguration of a new factory, three times larger than the previous one, the 10 launches for Easter. The portfolio includes more than 40 theme options between chocolate eggs, cakes and gift line, with which the network is estimated to expand production in 15% this year, compared to the Passover of 2012.
"Following the positive scenario of the retail market in recent years, sales had a significant increase. In sales, the brand is expected to grow 20% compared to the same period last year, "says Silvana a. Marmonti, Executive Director of the network, in a statement. According to her, from March 1, its more than 60 stores across the country will be stocked with rows of Easter.
Another company in the business, and that also operates in franchises, Chocolate Cocoa Brazil network, part of the CRM group, owner of trademark Kopenhagen, enters on the wave of optimistic operations. In about two months, the mark must rely on 235 stores in operation, and by the end of the year the goal and with 400.
Cocoa now Show, which prepared a 50 line items for this Easter-of whom 11 are releases-currently has more than 1,300 units in Brazil, but keeps the prospect of closing the year of 2013 with 1,500 units. It is estimated that Juny Dal Farra, Manager of product groups.
On the market as a whole, the period this year will involve pascal, according to the Brazilian Association of Chocolates, cocoa, peanuts, hard candies and derivatives (Abicab), about 100 launches in 2013. "At this time, millions of Brazilians leverage data to demonstrate his affection and give loved ones with chocolate eggs. This is an important time to find the best prices and to shop around for bargains, "said Dan Franck, Vice President of Chocolates of Abicab. During the presentation of the launches, in São Paulo, Fonseca said that at Easter of 2012 were sold 80 million eggs distributed in about 800 thousand points of sale. "This year, we estimate that will be produced at least 18 million tons," he estimated.
One of the biggest supermarkets sales channels of chocolate articles for Easter is the supermarket. These companies, however, must already begin offering seasonal produce, an eye on demand before the period. With a large variety of products and prices, the own-brand items must have an expressive performance in business networks.
The Grupo Pão de Açúcar (GPA), for example, is with a campaign focused on the dozens of types and brands and announces that the first products to hit the shelves of the network are branded exclusive Qualitá eggs. There is also a box with miniovos milk chocolate in packaging solutions. It is expected to increase sales of chocolate eggs 7% before 2012 Easter data.
With respect to individual bars, chocolate tablets and fine chocolates, as Ferrero Rocher, the expectation is that there is an increase of 10% in sales compared to the same period in 2012.
In Walmart, the prospect is to achieve an increase in sales for Easter around 30% this year, down from 2012. The company, last year saw the sales volume of own-brand segment register increment exceeding 10% in relation to the previous period, so bet on products with your own layout.
"In our research, we realized that the customer already knows the value of own-brand and values as a smart choice. Some customers, including already understand that the value of the product is less due to the fact the brand itself does not need to make any media effort that the other brands in the market have to do, "said Anthony Sampson, Director of own brands of Walmart Brazil.
Through the statement, the Walmart points out that expanded its line of private label items for Easter, while bringing the Gogo's Eggs, in versions of 110 g and 160 g, in exclusive packaging that can turn into portarretrato, or DVD's objects tray door. In the box is printed material that leads to a page with explanations about the egg and how to reuse the packaging.
Carnival talk is on Easter, but with sales of Carnival, the projected increase in supermarket Pharmacies Walmart. The prospect was high of 25% of searches for condoms at Carnival, compared to a normal day. "It is at this time that there is the largest sale of the item, the second is in the new year", says Reinaldo Massini, Director of Walmart Pharmacies.